Audience Analytics fundamentally transforms the understanding and targeting of audiences. This advanced solution uses AI-powered technology to accurately capture and analyze demographic characteristics such as age and gender. By linking this data with information on viewing duration and interaction patterns, a comprehensive picture of the audience emerges, serving as a basis for highly personalized and effective communication strategies. A core aspect of Audience Analytics is the continuous measurement and evaluation of views and dwell time.

This real-time data enables dynamic content adjustment and constant optimization of customer engagement. Companies can thus tailor their messages to the preferences and behaviors of specific target groups, leading to increased content relevance and enhanced customer engagement. Through this data-driven approach, Audience Analytics maximizes the effectiveness of marketing campaigns and contributes to an improved customer experience.