Instore Audio
Intelligent audio solutions to optimize customer communication in retail, enhancing the shopping experience with targeted, AI-generated soundscapes and automated voice announcements.
Next-generation acoustic marketing
Instore Audio revolutionizes the acoustic design of retail spaces through the use of advanced AI technology. This innovative solution allows retailers to create personalized and situationally adapted audio experiences that significantly enhance the shopping experience. Through intelligent analysis of customer data, time of day, and sales targets, the system automatically generates relevant voice announcements and atmospheric background music precisely tailored to the respective target group and sales situation.
With Instore Audio, advertising messages and product information can be dynamically and contextually generated. The AI-driven platform can react in real-time to changes in inventory, special offers, or external factors and create corresponding audio content. This leads to increased customer attention for specific campaigns and boosts dwell time and purchase readiness. Instore Audio thus creates a seamless connection between the physical shopping experience and targeted communication.
Biem Solutions
From precise gaze direction analysis to detailed audience capture and comprehensive visitor flow evaluation, the Biem solution portfolio offers intelligent tools for data-driven and highly effective digital signage strategies.
Viewing Direction
Gaze direction analysis for AI-based creation of detailed heat maps to optimize campaigns and increase content effectiveness. Valuable insights through privacy-compliant data collection.
Audience Analytics
Audience analysis for capturing demographic characteristics such as age and gender for AI-based content. Measurement of views and dwell time for continuous optimization of customer engagement.
Flow Analytics
Precise visitor flow analysis using 3D sensors and AI evaluation. Linking movement data and sales figures to optimize store layout and marketing strategies.
Performance Insights
Dynamic dashboards for visualizing aggregated data from Viewing Direction, Audience Analytics, and Flow Analytics. AI-powered tool for creating custom charts and statistics using text prompts.
Content Intelligence
AI-powered content creation tools generate engaging visuals and assets on demand for efficient, targeted communication to ptimizes marketing strategies and customer experiences.
Instore Audio
Intelligent audio solutions to optimize customer communication in retail, enhancing the shopping experience with targeted, AI-generated soundscapes and automated voice announcements.