
Most screen networks still run on fixed schedules and generic loops, disconnected from how people actually move, dwell, and decide on site. BIEM integrates content delivery with privacy-preserving edge analytics, linking each screen to the traffic, attention, and commercial role of its surroundings. By stabilizing these signals into structured features, BIEM makes it possible to route, prioritize, and adapt content in line with real conditions on the floor. Operators gain a defensible basis for managing fleets of screens, coordinating messages across sites, and aligning digital touchpoints with the same intelligence that steers the rest of the physical environment.