Preamble

Biem AG ("us", "we" or "our") is the operator of the Biem website, available at biem.ch (hereinafter referred to as the "Service"). This privacy document explains our practices regarding the collection, use and disclosure of personal data when you use our Service, as well as the various options you have with regard to this data. We are committed not only to providing the Service but also to continuously improving it. By using the Service, you agree to the collection and use of information in accordance with this policy.

Our privacy policy applies to all information collected through our Service and extends to our related services, marketing activities and all events that we sponsor or participate in. Definitions not expressly mentioned in this privacy policy are to be interpreted in accordance with our General Terms and Conditions, which are accessible directly through the Service. Protecting your privacy is one of our core values. We are committed to transparency in our data practices and to the careful and responsible handling of your personal information. This commitment is reflected in the careful design of our data processing practices, which aim to protect your privacy while improving your user experience.

Definitions

Definition	Explanation
Service	The Service refers to the website biem.ch operated by Biem AG. The Service comprises all software solutions, tools, features and resources provided through our website, as well as all related services that we provide online.
Personal data	Personal data refers to any information about an identified or identifiable living individual. This category includes data that, either independently or in combination with other information, enables a person to be identified, contacted or located. Such data includes, but is not limited to, personal identifiers such as names, identification numbers, location data and online identifiers. In addition, we may store other relevant details that facilitate the identification of individuals in the context of the services we provide through our platform.
Usage data	Usage data comprises information collected automatically, either through the use of the Service or directly from the service infrastructure. This includes various data points such as the duration of page visits, frequency of interaction, navigation patterns and other similar usage metrics. Such data is important for analyzing and improving the functionality, performance and user experience of our Service.
Cookies	Cookies are small pieces of data stored on your device, whether a computer or a mobile device. These data files are typically used to store information about your browsing behavior, preferences and settings. Cookies serve various purposes, including facilitating website functionality, improving the user experience and delivering personalized content and advertising. They are frequently used by websites to streamline user interactions and optimize performance.
Data controller	The data controller refers to the natural or legal person who, either independently or jointly with others, is responsible for determining the purposes and means of processing personal data. Within the scope of this privacy policy, we assume the role of data controller for your personal data. This includes responsibility for deciding how and why your personal information is processed, ensuring compliance with relevant data protection regulations and protecting your data protection rights.
Data processor	A data processor, also known as a service provider, refers to any natural or legal person who processes data on behalf of the data controller. We may engage various service providers to increase the efficiency of data processing. These entities act under our instruction and are contractually obliged to process your data securely and in accordance with applicable data protection laws and regulations.
Data subject	A data subject, also referred to as a user, means any living individual who uses our Service and consequently becomes the subject of personal data. This includes individuals whose personal information is collected, processed or stored in the course of our Service. As custodians of personal data, we are committed to upholding the data protection rights of all data subjects or users in accordance with applicable data protection laws and regulations and to protecting their personal information.

Collection and use

We collect various types of information for different purposes in order to provide and improve our Service for you. The types of data collected include personal identification details, usage data and technical information. This data is essential in helping us understand how our services are used, how they can be improved and how we can better tailor our interactions to your needs. By analyzing this information, we are able to continuously improve our services, ensure user satisfaction and optimize our operational effectiveness. This comprehensive approach to data collection is fundamental to our commitment to providing a superior user experience.

Personal data

When using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This category of data comprises various elements that are crucial for ensuring seamless service delivery and personalized user experiences. Such information may include, but is not limited to, the following:

Data	Description
Email address	Your email address is collected to enable communications relating to service updates, responses to inquiries and the sending of newsletters or promotional materials that may be of interest to you.
Full name	We collect your first and last name to personalize our communication and ensure accurate service customization, which improves the user experience.
Phone number	Your phone number is used where necessary for direct communication, for verifying account details or for providing support in a more immediate or secure manner.
Address data	This information is essential for providing location-specific services and for shipping and billing processes, and ensures that all physical deliveries or location-based services are managed accurately.
Cookies and usage data	Cookies and usage data are used to understand how you interact with our Service, which enables us to improve website functionality, optimize the user experience and personalize advertising based on your activity.
Other personal information	This includes any additional information that you provide voluntarily and that helps us tailor our services more specifically to your needs and preferences, thereby improving overall service personalization.

We may use your personal data to communicate with you about newsletters, marketing materials, promotional offers and other information that we believe may be relevant or useful to you. You retain the option to decline receiving some or all of these communications from us. To unsubscribe, please follow the instructions provided or use the unsubscribe link included in every email we send. Your preferences regarding such communications are of the utmost importance, and we respect your decisions in this regard.

Usage data

We collect detailed information about how our Service is accessed and used, referred to as "Usage Data". This data includes your computer’s Internet Protocol address (IP address), browser type, browser version, the specific pages of our Service that you visit, and the time and date of your visit. In addition, we monitor the time you spend on each page and collect other diagnostic data such as unique device identifiers. This information helps us understand user behavior, improve the service and diagnose problems in order to ensure an optimized and seamless user experience.

Cookie data

We use cookies together with a range of advanced tracking technologies to monitor user interactions and collect data across our entire Service. Cookies are compact text files containing small amounts of data, which may include an anonymous unique identifier. These files are transferred from our website to your browser and subsequently stored on your device. Our use of tracking technologies extends to beacons, tags and scripts that help collect information which not only provides insights into usage patterns but also helps us improve the functionality of the Service and analyze its performance.

To manage your cookie preferences, you can adjust your browser settings to refuse all cookies or to notify you when a cookie is being sent. It is important to note that disabling cookies may limit your ability to use certain parts of our Service, as some features depend on this technology to be fully functional. To help you better understand how these tools contribute to your experience, we provide a detailed breakdown of the types of cookies used by our Service:

Type	Description
Session cookies	These cookies are essential for the proper functioning of our Service. They enable you to navigate our website and use its features. Session cookies are temporary and are deleted from your device when you close your browser.
Preference cookies	Preference cookies are used to store your settings and browsing preferences such as language or location. By storing your preferences, these cookies improve your experience and save you time on subsequent visits.
Security cookies	We use security cookies to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorized parties. They are a critical component in ensuring and maintaining the security of our services.

Use of personal data

Biem AG uses the collected data for a range of purposes that are of crucial importance for the effective operation and management of our Service. This includes providing and maintaining the Service, ensuring compliance with legal and regulatory frameworks and improving user interaction through various features. In addition, the data supports customer support, the improvement of the Service through analytics and the proactive handling of technical issues. Also essential is the role of this data in communicating updates, special offers and other relevant information tailored to your interests and previous interactions. Such measures are taken in order to:

Purpose	Description
Service maintenance	We are committed to ensuring the continuous operational integrity of our Service, enabling uninterrupted access for users and maintaining performance stability across all functionalities. Regular maintenance and updates are carried out to improve system robustness and user experience.
Legal compliance	Our activities are carefully aligned with legal and regulatory frameworks to ensure that all practices strictly comply with the laws and regulations governing our sector. Regular reviews and adjustments are made to maintain compliance and manage legal risks effectively.
Notification of service updates	We proactively inform users about significant changes, updates or improvements to our Service to ensure that they stay informed about developments that could affect their use or improve their experience.
Interactive features	We offer a variety of interactive features within our Service to increase user engagement and provide a more personalized experience. These features are designed to adapt to user preferences and activities and to foster a dynamic and responsive user environment.
Customer support	Our customer support framework is designed to address and resolve user inquiries and issues quickly and effectively in order to ensure a seamless and satisfactory experience. This includes the timely provision of help and support through various channels.
Service improvement	Through the strategic analysis of user feedback and behavioral data, we continuously refine and improve the functionality and user interface of our Service. This commitment to improvement helps us adapt to user needs and emerging trends.
Usage monitoring	We use advanced analytics to monitor how our Service is used, which helps us understand user behavior and optimize our offerings accordingly. This monitoring is crucial for improving user satisfaction and system performance.
Management of technical issues	We proactively manage technical issues to ensure that our Service functions efficiently and securely. Our technical team uses the latest tools and techniques to identify and resolve problems quickly, thereby minimizing downtime and disruptions.
Promotional communications	We engage with our users through tailored promotional communications that provide information about special offers, new products and services aligned with their interests and previous interactions, in order to increase the relevance and value of our communications.
Fraud prevention	We implement robust security measures to detect, investigate and prevent fraudulent transactions and unauthorized access to our Service, thereby increasing the security of all users and maintaining the integrity of our operations.
Crime and risk mitigation	We work with legal, accounting and other professionals to develop strategies that effectively mitigate risks related to crime and fraud. This proactive approach ensures that our defensive measures are robust and that our Service remains protected against external threats.

Legal basis

If you are from the European Economic Area (EEA), the legal basis of Biem AG for collecting and using the personal data described in this privacy policy depends on the personal data we collect and the specific context in which we collect it. Biem AG may process your personal data because:

Legal basis	Description
Contractual necessity	We process your data as part of fulfilling our contractual obligations toward you. This ensures that all aspects of our mutual agreement are carried out efficiently, from service delivery to customer support and billing. Such processing is essential for providing the services agreed in the contract you have concluded with us.
Consent	You have actively given us your consent to process your personal data for specific purposes. This consent serves as the legal basis for all processing activities not covered by other legal bases. We ensure that your consent is freely given, specific, informed and unambiguous, with a clear affirmative action on your part.
Legitimate interests	We process your data on the basis of legitimate business interests that are carefully weighed against your rights and freedoms. These interests include improving, modifying, personalizing or otherwise optimizing our services and communications for the benefit of our customers. The processing is necessary to pursue these interests while ensuring that they do not infringe your data protection rights.
Compliance with legal obligations	We are legally obliged to process your personal data in order to meet various legal requirements. This includes, but is not limited to, tax laws, labor laws and other statutory obligations under applicable legislation. Our processing activities on this basis ensure that our operations strictly comply with the law and maintain a high standard of legal compliance.

Retention

Biem AG will retain your personal data only for as long as is necessary for the purposes set out in this privacy policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. Biem AG will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period, unless this data is used to strengthen security or improve the functionality of our Service, or we are legally obliged to retain this data for longer periods.

Transfer

Your information, including personal data, may be transferred to, and maintained on, computers located outside your state, province, country or other governmental jurisdiction, where data protection laws may differ from those in your jurisdiction. If you are located outside Switzerland and choose to provide information to us, please note that we transfer the data, including personal data, to Switzerland and process it there. Your consent to this privacy policy, followed by your submission of such information, represents your agreement to this transfer. Biem AG will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy, and no transfer of your personal data will take place to an organization or a country unless adequate controls are in place, including the security of your data and other personal information.

Disclosure

Law enforcement

In accordance with legal obligations, Biem AG may, under certain circumstances, be compelled to disclose your personal data where such disclosure is required by law. This includes responding to lawful requests from public authorities, such as court orders, court proceedings or government agencies. Our commitment to preserving the confidentiality and integrity of your personal information remains strong; nevertheless, we comply with our legal obligations to cooperate with law enforcement authorities and other government bodies in their official requests for access to data, as required under applicable law.

Legal requirements

Biem AG (in formation) may disclose your personal data in the good faith belief that such action is necessary for various critical reasons. These include fulfilling mandatory legal obligations, protecting and defending the rights or property of Biem AG and addressing potential misconduct in connection with the services provided. In addition, disclosure may be necessary to ensure the personal safety of users of the Service or the public. Such measures are taken in order to:

Reason	Description
Compliance with legal obligations	Biem AG (in formation) may be obliged to disclose your personal data in order to comply with legal requirements such as court orders, official demands or other legal proceedings, thereby ensuring compliance with the laws and regulations applicable to our activities.
Protection of rights and property	We may disclose your personal data to protect and defend the rights or property of Biem AG (in formation), including the enforcement of our agreements and property rights and the use of available legal remedies to protect our organizational interests.
Investigation of misconduct	In cases where potential misconduct is identified, we may disclose your data to the extent necessary for conducting investigations, cooperating with law enforcement authorities and other measures related to handling and remedying such incidents in connection with our Service.
Safety of users and the public	We prioritize the safety of the users of our Service and the public and may disclose your personal data where this is necessary to avert imminent threats to safety and well-being, following lawful and ethical practices in crisis management.
Protection against legal liability	To protect ourselves against legal liabilities and to manage them, we may disclose your personal data as part of our efforts to respond to legal claims, participate in court proceedings or carry out other processes to protect our legal rights and interests.

Data security

The security of your data is our highest priority. However, it is important to recognize that no method of data transmission over the internet or of electronic storage can be guaranteed to be absolutely secure. We are committed to protecting your personal data using commercially acceptable methods that meet industry standards. Despite our efforts, we cannot guarantee absolute security. We continuously evaluate and update our security practices in order to address new challenges and protect your information as effectively as possible.

Data protection rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights, which Biem AG (in formation) recognizes and strives to support through appropriate steps that enable you to correct, amend, delete or restrict the use of your personal data. If you wish to be informed about which personal data we hold about you, or if you wish to have it removed from our systems, please contact us for assistance. In certain circumstances, your rights include the ability to access your personal data, request corrections, object to processing, request the restriction of the processing of your data or, where applicable, request its erasure, thereby allowing you to retain control over your personal information. In certain circumstances, you have the following data protection rights:

Right	Description
Access, update or deletion	You have the right to access your personal data, update it or request its deletion directly in your user account settings. This enables you to actively control your personal information. If you are unable to perform these actions yourself, our team is available on request to provide the necessary support.
Rectification	You have the right to request the correction of any inaccurate or incomplete data. This right ensures that your information remains current and accurate. If you notice any discrepancies, please inform us so that we can make the necessary updates.
Objection	You have the right to object to the processing of your personal data, in particular where the processing is based on our legitimate interests or carried out for direct marketing purposes. Exercising this right enables you to challenge and prevent further processing in certain circumstances.
Restriction	You may request that we restrict the processing of your personal information under certain conditions, for example while its accuracy is being verified or in cases of unlawful processing in which you object to the erasure of the data and request restriction instead. This right offers a way to limit the processing of your data while its storage is maintained.
Data portability	You have the right to receive a copy of the data we hold about you in a structured, commonly used and machine-readable format. This right facilitates the transfer of your data from one electronic processing system to another without hindrance. It is particularly useful for using your data across different service platforms.
Withdrawal of consent	You have the right to withdraw your consent at any time where we rely on your consent to process your personal data. After withdrawal, we will stop processing your data unless we have other legal grounds for the processing. Your withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal.

Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform service-related services or to assist us in analyzing how our Service is used. These third parties have access to your personal data only for the purpose of performing these tasks on our behalf and are obliged not to disclose it or use it for any other purpose. We use the following third-party service providers to monitor and analyze the use of our Service:

Provider

Description

Google Analytics

Google Analytics is a sophisticated web analytics service from Google designed to track and report on website traffic. This service collects data to monitor the use of our Service, which is then shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. To prevent Google Analytics from sharing information about your activity, you can install the Google Analytics opt-out browser add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from transmitting visit activity data to Google Analytics. For more information on Google’s privacy practices, please visit the Google Privacy & Terms.

External links

Our Service may contain links to external websites that are not operated by us. If you click on a third-party link, you will be redirected to that third party’s website. We strongly advise you to review the privacy policy of every website you visit. Please note that we have no control over the content, privacy policies or practices of third-party websites or services and cannot assume any responsibility for them. It is important to remain vigilant and informed about how these websites handle your information.

Changes

We reserve the right to change our privacy policy periodically in line with our commitment to transparency and the protection of your privacy. All changes will be communicated through this platform to ensure that you stay informed about how we collect, use and protect your personal information. We will inform you of any revisions by updating the privacy policy on this designated page. In addition, we will use email communication and/or prominent notices on our Service to inform you before the changes take effect. The date of the last update displayed at the beginning of this privacy policy will be adjusted accordingly to reflect the latest updates. We encourage you to review this privacy policy regularly to stay informed about any changes. Changes to this policy are effective as soon as they are published on this page.

Contact

If you have any questions about this privacy policy, please contact us.