
Physical stores generate highly uneven traffic patterns throughout the day, but most congestion remains invisible until it disrupts service, safety, or sales. BIEM turns aisle crowding into a measurable signal, showing where bottlenecks arise, how long they persist, and which categories are affected. Using privacy-preserving edge analytics, BIEM links patterns of congestion to concrete locations, fixtures, promotional setups, and staffing levels. Retailers gain a defensible basis for redesigning layouts, adjusting planograms, and orchestrating tasks so that critical aisles remain accessible when demand peaks.