Content performance insights.
See how each piece of content actually performs in its physical context, beyond impressions and play counts. BIEM connects exposure to measurable shifts in attention, movement, and conversion so that creative and media decisions rest on observed behavior.
Use content performance as a continuous control signal for messaging, placement, and investment.
We help brands understand which content truly moves people in physical environments and which simply occupies pixels.
Traditional metrics for in-store and out-of-home content stop at plays or estimated impressions, with little visibility into what happens afterwards. BIEM turns microscopic patterns in dwell, gaze, path choice, and downstream actions into a measurable performance signal for each asset, slot, and location. By attributing changes in behavior and sales to specific combinations of content, timing, and surroundings, BIEM reveals where campaigns overperform, underperform, or cause unintended crowding and friction. Marketers and operators gain a defensible basis for refining creative, reallocating budgets, and negotiating media value with evidence grounded in real-world behavior.