Physical environments experience sharp, localized swings in demand driven by missions, weather, promotions, and external events, but most planning tools smooth these patterns away. BIEM turns traffic, dwell, basket behavior, and service requests into a measurable view of volatility, highlighting where the system is regularly pushed to its limits. By tracking these signatures over days, weeks, and seasons, BIEM connects volatility to specific categories, zones, and workflows. Retailers gain a defensible basis for building buffers, adjusting thresholds, and designing playbooks that keep performance stable under fluctuating load.