We help retailers understand how visual attention is allocated across the floor and where it silently drifts away from critical categories, services, and touchpoints.

Physical stores concentrate a finite amount of attention into a dense environment of categories, signage, and promotions, but most shifts remain invisible until they erode conversion, upsell, or service quality. BIEM turns attention shifts into a measurable signal, showing which areas attract or lose focus, how long these shifts persist, and which offers, fixtures, or service points are affected. Using privacy-preserving edge analytics, BIEM links patterns of attention to concrete locations, display setups, promotional mechanics, and staffing decisions. Retailers gain a defensible basis for redesigning layouts, tuning promotions, and orchestrating tasks so that high-value categories and services receive the attention they need when it matters most.