Dealerships and service centers blend high-value decisions with complex, often fragmented experiences that span online research, on-site visits, and post-sale service. BIEM turns spatial and behavioral data from these environments into measurable signals that reveal where interest concentrates, where attention drops, and where service workflows stall. By grounding content, staffing, and process decisions in observed patterns, BIEM enables more precise orchestration of test drives, consultations, and handovers across locations and formats.