Hotels and venues balance high expectations with fluctuating demand, complex service routines, and multi-use spaces. BIEM converts anonymized movement, dwell, and interaction into structured signals that show where experiences delight, where queues and friction emerge, and which amenities are underused. By linking these patterns to specific zones, time windows, and service concepts, BIEM gives operators a defensible basis for reallocating staff, refining offerings, and redesigning spaces so that guest journeys feel seamless while operations remain sustainable.