Attention shift insights.
Shifts in shopper attention decide which categories win visibility and which quietly lose their place in the customer journey. We expose how focus moves across the floor, where high-value areas bleed attention, and which targeted interventions restore visibility without hurting conversion.
We help retailers understand how visual attention is allocated across the floor and where it silently drifts away from critical categories, services, and touchpoints.
Physical stores concentrate a finite amount of attention into a dense environment of categories, signage, and promotions, but most shifts remain invisible until they erode conversion, upsell, or service quality. BIEM turns attention shifts into a measurable signal, showing which areas attract or lose focus, how long these shifts persist, and which offers, fixtures, or service points are affected. Using privacy-preserving edge analytics, BIEM links patterns of attention to concrete locations, display setups, promotional mechanics, and staffing decisions. Retailers gain a defensible basis for redesigning layouts, tuning promotions, and orchestrating tasks so that high-value categories and services receive the attention they need when it matters most.