Physical space is one of retail’s scarcest and least transparent resources. We expose how each part of the floor actually contributes to traffic, engagement, and sales, so that square meters can be treated as an asset, not a guess.
Physical stores often allocate space based on legacy rules, supplier pressure, or historical habits that no longer match current behavior. BIEM turns microscopic patterns in flow, dwell, attention, and transactions into a measurable view of space productivity, revealing which zones over-deliver and which fail to justify their footprint. By structuring these signals over time and across locations, BIEM links space decisions to concrete financial and experiential outcomes. Retailers gain a defensible basis for reallocating space, resizing categories, and prioritizing investments where each additional square meter creates the most value.